Is traditional marketing better than digital marketing? Some of our clients have being asking us this question and we always tell them that both are good.
They both have their own strengths and weaknesses. Before you choose one for your campaign or promotion, you need to determine which one will give you the best Return On Investment (ROI) and that can communicate your message more efficiently to your target audiences. You will also consider your campaign budget as doing both can be very costly, sometimes you might only be able to choose one method.
With traditional marketing you cannot know if your campaign worked since data or metrics cannot be obtained through traditional marketing.
You won’t be able to know if the campaign was successful. It is difficult to measure how many people interacted with your campaign and how many took action after seeing your campaign.
Digital marketing gives you all the tools to target, retarget, optimize, and measure the results of your campaign efforts.